What different types of Facebook marketing objectives are...
Kroop, Takin / Krstic, Toni
Social media is creating attractive business opportunities for brands and companies worldwide. It is because of the huge amount of businesses and costumers on Facebook, which reflects the importance of research on future marketing. The purpose of this dissertation is first to identify different types of marketing objectives on Facebook, and secondly to identify tactics to reach the different objectives. We conducted an inductive and a deductiv...